Advertising Agencies & The Internet ? The Contrast Principal! Marketing Articles | June 9 Wholesale Jerseys Supply , 2007
Why don't Advertising Agencies face up to the truth, they have to fundamentally change the way they think about the communication process...however you can bet they will not!? Why? They would suffer financially if the truth be known!
If you have ever listened to one of those Internet Advertising Geeks you will understand completely what I have to say next.
They talk so much gobbledegook that when they say that they can advertise your product on Web 2.0 you become pathetically grateful.
Well they talk like that so as to make the job seem harder and more expensive and the end result looks like a miracle.
There is nothing more dangerous in Advertising than their ability to think delusional. My working experience with advertising figures suggested that they had repeated the optimistic lines about their performance so often that they themselves actually believed them! And nothing in advertising is more dangerous than delusion.
And so to day it is almost an article of faith among advertising people that advertising will not change because "it works"!
However facing the truth is the first essential step in devising a sensible strategy for the perpetuation of advertising.
But even if the most optimistic spin on the benefits of advertising were true, which they're not I hasten to add, they would still be facing a major problem!
And that is the way they obtain their financial rewards militate against them ever changing the current system!
As one large Client recently explained: "In to day's marketing landscape Wholesale Jerseys Cheap , building a brand is about a whole lot more than advertising. An advertising agency alone cannot deliver everything we need ? even though agencies may claim to deliver this, it's a myth".
He argues that the cultural weakness of agencies explain why they have struggled to develop their own digital capabilities".
However agencies are fighting back in their own nonsensical way, John O'Keeffe, executive creative director at BBH is sceptical that there is anything unique about digital marketing skills. "There is a very Wholesale Jerseys Free Shipping , very simple truth to all this," said O'Keeffe recently. "Nothing is more important than the idea. The people who espouse the view that digital specialists have some kind of technological advantage are diminishing in number. It's just not the case."
He added: "The technology is functionally very simple. It's not difficult to find the right button. What's difficult, and what's always been difficult, is getting people who can have great creative ideas."
See what I mean about delusional?
They never address the problem of "communication" Wholesale Jerseys From China , they still waffle on about "Kreative"! There has been around for years a system that is far more effective than advertising, it is totally accountable and would allow Clients to, literally halve their advertising budget, it was immediately killed by Advertising Agencies because it would have depleted their huge profit structure!
If there is an Advertising Agency out there searching around for a mission statement Wholesale Jerseys China , here is a suggestion. Come down off your high horse of superiority and confront your most important asset (no it is most certainly not your creative director!) it's us, the people who you want to buy the products that you advertise.
On no account use Focus Groups because they have been completely discredited as a complete sham and will not give you the answers you need!
And then interact with us?I guarantee that you'll be horrified and surprised by the outcome.
Oh?and by the way "creative" has never been the sole criterion for the success or otherwise of an advertising campaign?and don't you forget that either!
Football Excellence: Home Field at Westlake High School
Posted by searchwestlakehomes on May 3rd, 2017
Westlake High School in Westlake Hills, Texas is home to one of the elite high school football programs in the Austin metropolitan area Wholesale Jerseys , a program so highly regarded that parents of aspiring young football players have been known to search Westlake Hills for homes for sale in order to get their students into the Eanes Independent School District, and for good reason. Many former Westlake players have left home and gone on to play Division 1 football, and a few have advanced to play at the highest level in the National Football League. The Chaparrals make their home at Chaparral Stadium at Ebbie Neptune Field, which holds 10 Cheap NFL Jerseys Supply ,000 people and is located on the campus of Westlake High.
As the Chaparrals begin to prepare for the 2017 season, they will look to build on a very successful 2016 campaign, one that ended with a loss in round eight in the 64-team state tournament. This state loss was to area rival Lake Travis High, a team that also beat them handily in the regular season Cheap NFL Jerseys Wholesale , but it can be taken as some consolation that Westlake lost to the eventual champions, as Lake Travis went on to win the state title. The Chaparrals would lose only one other game in 2016, an early season home loss to out of state visitors, Liberty High School from Las Vegas Cheap NFL Jerseys Free Shipping , Nevada. Westlake ended the season 11-3, and ended up ranked 29th out of 246 Division 6A teams.
www.VW-Audi-Treff.de
Thema drucken
15.09.2019 03:49
Antworten
