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Why smaller businesses can grow more in this recession Marketing Articles | December 2 Sven Andrighetto Avalanche Jersey , 2008
If you aren?t listed on the Fortune 500, take heart.??This is probably the best time in the past 40 years to knock out (or at least take a big chunk out of) your larger competitors.The recession is go...


If you aren?t listed on the Fortune 500, take heart.??This is probably the best time in the past 40 years to knock out (or at least take a big chunk out of) your larger competitors.



The recession is going to literally turn the marketplace upside-down, giving the advantage to the underdog who recognizes the opportunity and takes advantage of it.?Based upon findings of The Alpha Factor Project, a long-term research project encompassing two previous recessions Tyson Barrie Avalanche Jersey , the current sales leaders in just about every product or service category should be shaking in their shoes, because in many cases smaller competitors are going to take big bites out their market share in the next year.??


There are three critical secrets behind successfully taking advantage of this opportunity:?

Recognize and use your flexibilityRecognize the ?new? needs of customers (that have nothing to do with price)Act now before things get better.


What flexibility??


You may be thinking that you have little flexibility right now.??Certainly, money is tight, immediate demand is low, and fear is the most obvious thing anyone sees in the marketplace.??But the reality is that there are customer needs that must be and will be met by someone.??You just need to understand how you can uniquely address those needs better than your larger competitors.


Your ability to change and adapt to change quickly is your greatest advantage. The larger the company Semyon Varlamov Avalanche Jersey , the more stability and predictability it needs to thrive.??The largest companies don?t respond well to chaos or to changes in the marketplace.??Smaller companies (at least those who have not mistakenly copied large company structures and strategies) can react quickly to chaos and changes in the marketplace to thrive, while larger companies are in survival mode.?


Use that flexibility to change your sales approach now, before your larger competitors can react, and you have a great chance to create sustainable growth at their expense.


What ?new? needs?


Your second greatest advantage is that you can quickly adapt to address the ?new? needs of customers.??Whenever there is a recession, the greatest reasons for changes in the customer relationships are not price-driven; they are ego-driven.??Buyers (both consumer and corporate) feel the emotional pressure.??They may feel the need to prove that they are smart Patrick Roy Avalanche Jersey , or they may really need to feel that they are cared for and appreciated.??The company or salesperson who can address these new, amplified needs has a very high likelihood of overcoming even years of loyalty to another company or salesperson.?


In fact, in our research we discovered that during a recession more companies are actively looking for new suppliers than at any other time.??While larger competitors are trying to figure out how to address these new needs and train salespeople to do so, you can be taking the business away from them.


These new needs have nothing to do with price, although you may have to use some form of ?added value? to get their attention initially.??But the real key to closing the sale and establishing a long-term profitable relationship will come through addressing these emotional factors more than any price factor.


Why act now?


It would be easy to believe that the smart move would be to wait until things settle down a bit before investing in any new business development.??That would be the worst move you could possibly make Mikko Rantanen Avalanche Jersey , unless you really are in survival mode and only hope to hang on.


During the storm is when most people cry out for help.??If you wait until the sun shines, you will miss the opportunity.


Also, notice that your competitors are hiding out.??Most, if not all, have cut advertising Gabriel Landeskog Avalanche Jersey , sales efforts, and just about anything else they can.??What could be a better time to act than when you have fewer competitors to worry about and prospects are in enough pain to want to do something about it??


This is the time to act


Certainly, you won?t find?every?prospective customer ready to think about a new supplier, but those who are may be an opportunity you won?t have again until the next recession.


This is the time to take advantage of this upside down market opportunity.???Use your advantage of flexibility to recognize and address the new emotional needs of prospective customers, and you may just find that you have taken a big bite out of business that your big competitor thought he owned just a few months ago.

Low Ce Polishing Powder Market Research Report : Global Analysis 2019-2024

by Rainadsouza25 · June 1 Nathan MacKinnon Avalanche Jersey , 2019


The latest trending report Global Low Ce Polishing Powder Market 2019-2024 added by


About 50% cerium oxide of less is contained in this type. Apart from cerium oxide, low type also contains certain amount of praseodymium, which makes it color as brownish red.


The worldwide market for Low Ce Polishing Powder is expected to grow at a CAGR of roughly xx% over the next five years, will reach xx million US$ in 2023, from xx million US$ in 2017.


This report focuses on the Low Ce Polishing Powder in global market Matt Duchene Avalanche Jersey , especially in North America, Europe and Asia-Pacific, South America, Middle East and Africa. This report categorizes the market based on manufacturers, regions Matt Nieto Youth Jersey , type and application.


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