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Of all things right now Mathieu Perreault Jets Jersey , social media is a hot topic. Social media can do a lot for your business if you know what to do. There have been a lot of online businesses using social media in the past, but it doesn’t always guarantee accomplishing all your goals. Social media can’t just be another easy marketing strategy. Working with social media in such a way that it benefits your online business takes more than creating a Facebook fanpage. You won’t stand out if you look just like everyone else. The article below talks about three useful tips to help you gain more from social media as an online business. …

One trend in social media lately is to give away free iPads or iPhones. The companies giving away these incentives don’t always warrant the attention they are generating. So rule number one – never male false claims and never promise something that you can’t deliver. Your audience will not be impressed. You need to maintain your ethics even on social media. When you use social media, it’s hard to tell a person or company’s integrity, so do your best to be honest with your target audience.


Make sure you’re organized in your approach Kyle Connor Jets Jersey , and plan out your steps and know where you’re headed. When you are operating according to a plan, then you will be able to execute much more effectively. Your plan need not be the image of professionalism, but it does need to be concrete with your goals in mind. You can have short and longer term benchmarks to achieve, and that will give you important feedback. This way you’ll achieve the much needed balance.


But do not forget that you still need to get in front of your audience because the traffic does not magically appear.


You will have to put in consistent effort time and again to make things happen. If you are familiar with your niche and know it is profitable Mark Scheifele Jets Jersey , then that is all the much better. Avoid setting yourself up with expectations that are not in line with with is really possible for someone with little experience. No matter what, though, stay the course and work with what you know how to do. Every day take the action you need to take, and then move on to other marketing matters. Internet marketing isn’t as complicated as people make it out to be Josh Morrissey Jets Jersey , and social media marketing is nothing but a part of it. But remember that in the end you are not doing anything all that different in terms of marketing. The right way to approach your target audience along with the correct method to pass on your message will lead you to build a social media campaign that works. So be sure you are monitoring your progress each week.


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If you have questions about whether or not the Over-Optimization Penalty (OOP) exists or not, then you obviously haven't pushed the limits enough with your own website optimization or organic SEO efforts to have experienced the joys of running into the OOP (Over-Optimization Penalty).


I'm sure you're probably thinking: "prove it". If that's what you're thinking, let me tell you about a specific example of what I call the Over-Optimization Penalty, or OOP:


Over-Optimization penalty because of too much anchor text. You decide that your site is not ranking well. So Joel Armia Jets Jersey , you change the navigation on your site so that all the home page links say "keyword keyword home" instead of "home". A few days later you lose your rankings, which is a serious blow to your traffic. Since that was the only thing you changed on your site you change those links to your home page back so it says, "home" instead of "keyword keyword home". BINGO! All of your lost rankings and your lost traffic comes back a few days later.


If that's not proof of an over-optimization penalty then I don't know what is--I would call that an OOP: you do something to try to boost your rankings by over optimizing some element of your website, something that backfires and causes a loss of rankings.


I personally can name tons of other examples just like this that prove that there's an OOP.


One more thing--I think that you can over-optimize a web page or site without going as far as actually spamming. In the example above Connor Hellebuyck Jets Jersey , I truly believe that having too much of the same anchor text isn't spamming, it's just over-optimization. Spamming, in my book, would be something like keyword stuffing or something like repeating a keyword over and over again. Over optimization is different than spamming.


White Hat Michael Hutchinson Jets Jersey , Gray Hat, and Black Hat Whether or not you think the OOP (an over-optimization penalty) exists depends on what type of "hat" you wear.


If you're a true "white hat" SEO that won't dare test the limits then you're going to believe that the OOP doesn't exist. After all, you'll never experience any over-optimization penalties because you won't dare do anything that would possibly have a negative effect on search engine rankings.


If you're a true "grey hat" SEO then you've definitely experienced the OOP, just like I've described in a previous post. For example Dustin Byfuglien Jets Jersey , you've gone a little too heavy on your anchor text so you have to "back off" on using your keywords in the anchor text. Or, you realize that your keyword density on a page is too high--OOPS! you've just experienced the over-optimization penalty (OOP).


If you're a true "black hat" SEO then you definitely know that there's a difference between an over-optimization penalty and being a spammer. If you've never had a site banned in a search engine then you're not a true "black hat" SEO. And if you've experienced rankings that have suddenly vanished because of too much over-optimization then yes, you probably believe in the OOP, just like I do.


There is a very big difference between over-optimization and spamming. Spamming will get your site banned. Over-optimization will not. The "penalty" Nikolaj Ehlers Jets Jersey , if you will, is a loss of. Wholesale Jerseys Free Shipping Cheap Jerseys Cheap Jerseys From China Cheap Jerseys Wholesale Cheap New NCAA Jerseys Cheap NBA Jerseys Wholesale Cheap MLB Baseball Jerseys Cheap Jerseys Free Shipping Cheap Jerseys From China Cheap NFL Jerseys